Goodlord review

A lettings-only platform focused on referencing, deposits, tenancy agreements, insurance and tenant payments, typically used alongside an agency CRM. Based on public product and help pages, not a paid placement.

Goodlord

Lettings compliance and tenancy platform

Headquarters

London, United Kingdom

Founded

2014

Pricing model

Pricing on request

Website

goodlord.co

Last reviewed

15 September 2026
Overview

What is Goodlord?

Goodlord is a UK lettings platform for agents, landlords and tenants. Public materials describe it as covering the lettings journey with a particular emphasis on compliance, referencing, tenancy paperwork, insurance products and collecting rent, deposits and move-in monies.

Agencies commonly run Goodlord next to a sales and lettings CRM such as Reapit or Alto. Goodlord publishes a Reapit integration that can import landlords, properties, applicants and tenancies, and export executed documents back into the CRM.

The company positions itself as lettings-only software that has adapted through the Tenant Fees Act and the Renters’ Rights Act, with AI used for identity verification and financial data processing while people remain in control of decisions.

Who it is for

  • UK letting agents that already have a CRM and want a specialist layer for referencing, deposits and tenancy agreements
  • Agencies that sell insurance and protection products as part of the move-in journey
  • Teams that need a documented export of tenancy records from a dedicated lettings workspace

Key features

  • Tenant referencing and identity checks
  • Tenancy agreement creation and e-signature
  • Deposit collection and related move-in monies
  • Tenant rent payments
  • Insurance and protection products
  • CRM integrations including Reapit
  • Renters’ Rights Act tenancy and rent-review tooling described in the agent help centre
Fit

Strengths and limitations

Strengths

  • Deep coverage of pre-tenancy compliance work that UK agents handle every week: referencing, Right to Rent-related checks, agreements and deposits.
  • A lettings-only product surface, rather than a sales CRM with lettings attached.
  • Documented CRM integrations so executed agreements and reference reports can land back on the tenancy record in Reapit.
  • A public tenancy data export in the agent workspace for branch or all-branch downloads.

Limitations of fit

  • Goodlord is not positioned as a full property management operating system. Client accounting, owner payouts, works orders and a native resident app typically still live in a CRM or a payments specialist.
  • Leads, viewings and sales pipelines are outside its core scope.
  • There is no published Model Context Protocol (MCP) connection or public API comparable to a developer platform.
  • Multi-currency collections, loyalty programmes and financial accounts are not part of the public product set.
Pricing

Pricing model

Compare on the same scope — leasing, payments, owner accounting and the modules you actually use — not a seat count alone.

Goodlord

Pricing on request

Goodlord does not publish a list price on its marketing site. Cost usually depends on referencing volume, protection products and the modules an agency uses. Ask Goodlord for a current proposal, and compare it with Yorlet platform pricing on a like-for-like scope.

Yorlet

Published platform pricing

Yorlet publishes its platform pricing, so you can scope the modules you need before a sales call.

Verdict

Goodlord is a strong specialist for UK referencing, tenancy paperwork and move-in payments. Agencies that also want billing, owner payouts, maintenance and a resident app on the same record will outgrow a compliance layer plus CRM stack.

Alternatives

Alternatives to Goodlord

Yorlet is listed first because this is Yorlet’s site. The other products are the ones UK teams actually put on the same shortlist.
  1. 1

    Yorlet

    Yorlet is the property management platform for lettings businesses. Leads, leasing, billing, payments, owner accounting, maintenance, compliance and a native resident app on one platform.

  2. 2

    Reapit

    A widely used UK estate agency platform for sales, lettings and property management, with client accounts available as an add-on and payments often connected through partners.

  3. 3

    Alto

    A cloud CRM for UK estate and letting agents covering sales, lettings, property management, client accounting and the PropertyFile customer portal.

  4. 4

    Street.co.uk

    A UK estate agency CRM with lettings, property management, client accounting, tenant and landlord apps, and Street AI for listings and comms.

  5. 5

    PayProp UK

    A rental payment and client-accounting platform that automates collection, reconciliation and payouts, often used alongside a lettings CRM such as Reapit.

  6. 6

    Arthur Online

    A cloud property management system for landlords and agents, with finance, maintenance, compliance, stakeholder apps and per-unit annual pricing.

FAQ

Goodlord review questions

Who is Goodlord for?
UK letting agents that want a dedicated workspace for referencing, tenancy agreements, deposits, insurance and tenant payments, especially if they already run Reapit or a similar CRM.
Does Goodlord replace property management software?
On the public product set, no. Client accounting, works orders, landlord statements and a full property CRM remain the job of a PMS or a payments platform in most agency stacks.

Comparisons use publicly available product, help-centre and pricing pages. They are not an official statement by Goodlord and are not a complete catalogue of every module or partner integration. Capabilities change; check the vendor’s own site before you buy. Goodlord and related marks are trademarks of their owners. Yorlet uses competitor names only to identify those products. If something is wrong, contact us and we will correct it.

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